EastEnders is a British soap opera created by Julia Smith and Tony Holland which has been broadcast on BBC One since 1985. Set in Albert Square in the East End of London in the fictional Borough of Walford, the programme follows the stories of local residents and their families as they go about their daily lives. Initially there were two 30-minute episodes per week, later increasing to three, but since 2001 episodes have been broadcast every weekday apart from Wednesdays.
Within eight months of the show's launch, it reached the number-one spot in BARB's TV ratings and has consistently remained among the top-rated TV programmes in Britain. In 2013, the average audience share for an episode was around 30 per cent. Today, EastEnders remains a significant programme in terms of the BBC's success and audience share, and also in the history of British television drama, tackling many dilemmas that are considered to be controversial and taboo issues in British culture and social life previously unseen on United Kingdom mainstream television.
As of May 2016, EastEnders has won nine BAFTA Awards and the Inside Soap Award for Best Soap for 14 years running (from 1997 to 2012), as well as twelve National Television Awards for Most Popular Serial Drama and 11 awards for Best Soap at the British Soap Awards. It has also won 13 TV Quick and TV Choice Awards for Best Soap, six TRIC Awards for Soap of The Year, four Royal Television Society Awards for Best Continuing Drama and has been inducted into the Rose d'Or Hall of Fame.